Reposting on Social Media: How it Helps
Creating 100% self-designed and created content can be great for your social media, but there are times when sharing someone else’s content is a better idea.
Times you may want to consider this:
Sharing education content from someone who specializes in or is an expert in a particular field when you yourself are not. In lactation, this could be that while you are skilled and trained in an area, someone else has that extra level of expertise you yourself do not have at this time. It may also be information from an adjacent field that is relevant to your clientele but not within your scope.
There are times that someone else in your field puts out an article, resource, or blog post that you simply really like and want to share. If you feel someone said it best, share away!
Awareness Weeks- there are lots of awareness weeks - particularly for groups of individuals that are sharing about their collective experiences. If you are a member of these communities, you may want to create your own content to share, but if you are not, consider amplifying the voices of that community versus sharing yours.
So, if you are sharing someone else’s information, what do you want to consider?
You want to make sure it’s properly attributed to them! There is no reason to not credit someone for their work. In fact, most certifications have a code of conduct that requires you to respect intellectual property which means you have to make sure when you use someone else’s work you give them credit.
You want to make sure that you share other’s work that is in line with your beliefs and standards for your practice. If you have strong stances on certain things in your practice, you don’t want to share things that undermine that for your clientele.
Check the other material from the source you share from. If your most vulnerable client sees you share this resource, and goes down the rabbit hole looking at that source’s website and posts, what are they going to find? One great post does not a great resource make.
Awareness Weeks:
In the case of awareness campaigns, look for posts to share that come from within the community uplifted in the awareness week. Especially in the case of black breastfeeding and maternal health awareness campaigns and native breastfeeding awareness campaigns. These communities have amazing lactation providers within these communities with fantastic resources and posts ready for you to share. Support your colleagues and these communities by letting their voices be heard.
Dates Already Known for 2021:
Black Breastfeeding Week: August 25-31 2021
Black Maternal Health Week: April 11-17th
Many social media platforms have a native, built-in function that allows you to share others’ posts on your own page. Instagram does not have this function, but there are 3rd-party apps that make it possible to share others’ posts to your own feed with proper credit given.
These posts may help you determine which app you are most interested in using:
https://blog.hubspot.com/marketing/how-to-repost-on-instagram
